Book contents
- Frontmatter
- Contents
- List of Illustrations
- Preface
- Introduction to the New Edition
- Introduction to the First Edition
- 1 First Venture
- 2 Probing for Markets
- 3 Model T: Triumph and Fable
- 4 The Alchemy of War
- 5 Steps in Expansion
- 6 The Sun Never Sets
- 7 Prosperity and Frustration
- 8 The Missionary Spirit
- 9 The Best-Laid Plans
- 10 Marriage of Convenience
- 11 Time of Desperation
- 12 A World Disturbed
- 13 Extreme of Nationalism
- 14 The British Empery
- 15 On Both Sides of World War II
- 16 The Crippled Phoenix
- 17 The New Company
- 18 Manufacturing for World Markets: From Dagenham to Geelong
- 19 New Times, New Faces, New Policies
- Appendices
- Bibliographical Essay
- Notes
- Index
- Titles in the series
- Plate section
Preface
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- List of Illustrations
- Preface
- Introduction to the New Edition
- Introduction to the First Edition
- 1 First Venture
- 2 Probing for Markets
- 3 Model T: Triumph and Fable
- 4 The Alchemy of War
- 5 Steps in Expansion
- 6 The Sun Never Sets
- 7 Prosperity and Frustration
- 8 The Missionary Spirit
- 9 The Best-Laid Plans
- 10 Marriage of Convenience
- 11 Time of Desperation
- 12 A World Disturbed
- 13 Extreme of Nationalism
- 14 The British Empery
- 15 On Both Sides of World War II
- 16 The Crippled Phoenix
- 17 The New Company
- 18 Manufacturing for World Markets: From Dagenham to Geelong
- 19 New Times, New Faces, New Policies
- Appendices
- Bibliographical Essay
- Notes
- Index
- Titles in the series
- Plate section
Summary
The hero of Jules Verne's Around the World in Eighty Days faced momentous obstacles; the authors of American Business Abroad recognized from the beginning of their project that they too must encircle the earth and that the task would occupy not a mere eighty but at least eight hundred days. It was a daunting assignment not only in geographical range and the varieties of national conditions to be encountered, but it must also take account of numerous dramatic and even violent changes in government, industry, and business that have marked the last sixty years.
We could not have undertaken the assignment “cold.” The chief factor that made its accomplishment a possibility was that both of us had already spent some years studying automotive history, a part of that time on overseas activities. Consequently we started with a rather full background of general and even of particular information and could proceed from that point of vantage.
Important in the initiation of the project was the role of Henry E. Edmunds, Director of Research and Information for the Ford Motor Company and the head of the Ford Archives. Mr. Edmunds encouraged us to lay the project before the Ford Fund, which subsidizes activity it considers in the public interest. The Fund made a generous grant to Columbia University, and we have worked as salaried employees of the university. After two years, the Ford Fund made a supplementary contribution to the university.
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- Chapter
- Information
- American Business AbroadFord on Six Continents, pp. ix - xPublisher: Cambridge University PressPrint publication year: 2011