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7 - REPUBLICANS: REASSERTING CONSERVATIVE PRINCIPLES AND SEEKING A MAJORITY

Published online by Cambridge University Press:  05 June 2012

Mark D. Brewer
Affiliation:
University of Maine, Orono
Jeffrey M. Stonecash
Affiliation:
Syracuse University, New York
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Summary

The 1968 election shook the Democrats' confidence in their liberal policy agenda. It began a lengthy period of grappling with charges that the party had moved too far left in its efforts to advance an activist government agenda. For Republicans, the 1968 elections provided a vague sense, amid considerable political chaos, that a more conservative message could be presented to the public. However, it would take some time for that possibility to fully emerge. In reality, 1968 was just one of several fitful efforts by conservatives to push the GOP in a more conservative direction, efforts that moderates consistently opposed. The origins of conservative efforts began much earlier than the late 1960s and took a considerable amount of time to come to fruition.

The story of how conservatives made a comeback in American politics is a long one. It is a story of belief, persistence, organization, failure, and setback, overcoming doubts, making renewed efforts, and eventually realizing gains among voters that conservatives had to attract to achieve electoral success. It is a process in which conservatives were often dismissed and moderates argued that a conservative appeal would not work. It took weaving together a coalition that many doubted could be assembled. It is, moreover, a perfect example of the model of gradual realignment as a party searches for a majority.

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Publisher: Cambridge University Press
Print publication year: 2009

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