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2 - Private versus public media

Milissa Deitz
Affiliation:
University of Western Sydney
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Summary

Are you going to pay the public for their contributions and if so, where will that leave journalists, especially freelancers, if you're getting free or cheap content from the public?

Audience member, Media140 conference, Sydney, 5 November 2009

I don't know, we haven't worked that out yet.

Mark Scott, CEO, Australian Broadcasting Commission

The question of who should pay for news was pushed into the spotlight in the second half of 2009 when Rupert Murdoch started spruiking for his business from behind a paywall. He announced that News Corporation was going to start charging for its content; that public broadcasters such as the ABC and the BBC were threatening the future of news and journalism; and that entities such as Google were content kleptomaniacs. He threatened to remove News Corp content from Google altogether.

Google, which receives millions of hits daily on its news site, which compiles articles from around the world, has said in the past that any content owners who don't like it should feel free to take their content off the Google search engine. If Murdoch makes good his threat, News Corp will of course miss out on millions of hits. In an interview with Sky News, Murdoch countered by saying he was content with a smaller audience so long as they all paid to read News Corp's online content. He noted that there was not enough advertising revenue in the world to make all online sites profitable, and certainly not enough to support newsgathering.

Type
Chapter
Information
Watch This Space
The Future of Australian Journalism
, pp. 36 - 53
Publisher: Cambridge University Press
Print publication year: 2010

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