We have seen that standard practice in qualitative research – semistructured interviews followed by analysis through coding – embodies contradictory ontological commitments and notions of subject and object and of subjectivity and objectivity. On the one hand, each person is assumed to be a separate individual with personal and private experiences, beliefs, thoughts, and desires. On the other hand, scientific knowledge is assumed to be objective and general, impersonal and detached, with all personal elements eliminated. How, then, can scientific knowledge be derived from subjective experience?

The qualitative research interview also draws confusingly from two models of language: discourse as a joint construction and language as a conduit. In the conduit model, what someone says is an “expression” of their experience or subjectivity. In the joint practice model, what is said is a product of two people, interviewer and interviewee. The semistructured interview uses the collaborative resources of language asymmetrically to render the interviewer invisible and encourage “disclosure” by the interviewee. The interviewee is encouraged to contemplate and reminisce about a topic outside the here and now, to confess to a patient but skeptical listener. In this respect, the interviewee’s subjectivity is an effect of the semistructured interview, not a preexisting, independent personal experience that is the content expressed in what is said.