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5 - Flawed Metrics: System Cost per Day and Cost per Payload

Published online by Cambridge University Press:  25 October 2009

Joseph H. Saleh
Affiliation:
Georgia Institute of Technology
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Summary

PREVIEW AND GUIDE TO THE CHAPTER

In engineering design, metrics play a critical role in guiding design choices. It is therefore of prime importance that the metrics used in the decision-making process be the “right” metrics. Systems engineers and program managers often invoke the traditional “economies of scale” argument, and the associated metrics, to justify the design of larger, more capable, and longer-lived systems. This chapter challenges the traditional economies of scale argument in system design and makes the case that two metrics used to guide design choices, the cost per day and cost per payload (or capability), are flawed under certain environmental conditions and result in design choices – increasingly longer-lived systems and larger payloads – that do not necessarily maximize the system's value.

First, this chapter advocates a value-centric mindset in system design and proposes shifting the emphasis from cost to value analyses to guide design choices that maximize a system's value. The case is made that dynamic environmental conditions or competitive markets require a value-centric mindset that views an engineering system as a value-delivery artifact and integrates considerations about the system's cost, its technical environment, and the environment it is serving in order to make appropriate system design choices.

Second, this chapter shows that, although the cost-per-day and cost per payload metrics are useful guides for design choices in a supply-constrained market (in which a cost-centric mindset can prevail), they are flawed metrics on which to base design choices if the system's environment is uncertain or dynamic or the market is competitive.

Type
Chapter
Information
Analyses for Durability and System Design Lifetime
A Multidisciplinary Approach
, pp. 81 - 100
Publisher: Cambridge University Press
Print publication year: 2007

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References

Berretta, G. “Strategies for Continued Growth.” Paris, September 9, 2003. Available online at http://www.geosat.lu/Download/EutelsatFacts/EUTELSAT_SEPT2003_PRES.pdf.
Futron. “How many satellites are enough? A forecast of demand for satellites 2004–2012.” Futron Corporation, Bethesda, MD, February 2004. Available online at www.futron.com/pdf/resource_center/white_papers/Satellite_Forecast_2004_2012_White_Paper.pdf (accessed 7/15/07).
Révillon, P., Villain, R., Bochinger, S., Gallula, K., Pechberty, M., Rousier, A., and Bellin, S. World Satellite Communications & Broadcasting Markets Survey, Ten Year Outlook (2004 Edition). Euroconsult, Paris, August 2004.

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