The last chapter that focuses on individual decisions, discusses activism in rallies and protests as a national conversation over Russia’s future. The first section of the chapter demonstrates that the protest actions in Moscow framed this conversation and provided a focal point for increased participation. The findings support information cascade theories of mobilization in the protest movement but not in the rallies, where increased participation continued to rely on regime incentives. The second section of the chapter focuses on the competing frames that the opposition and regime developed to characterize the national conversation. Relying on the data, the final section focuses on frame resonance, exploring the effectiveness of state and opposition framing in shaping protesters attitudes.