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3 - Language and Communication in Entrepreneurship Research

from Part II - Language Awareness in Business and the Professions

Published online by Cambridge University Press:  28 July 2022

By
Annaleena Parhankangas  and
Erika Darics
Edited by
Erika Darics
Erika Darics
Affiliation:
Rijksuniversiteit Groningen, The Netherlands
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Summary

Language and communication play critical roles in the process of entrepreneurship and are at the heart of a so-called entrepreneurial skillset. To succeed, entrepreneurs need to have efficient communication skills on the one hand, and language awareness and discursive consciousness on the other. This chapter sets out to lay out the current state of research that addresses the role of language and communication in entrepreneurship and published in major entrepreneurship publication outlets written by entrepreneurship scholars. This review demonstrates that despite studying questions related to language and communication, there seems to be no or very little cross-fertilization between entrepreneurship scholarship and disciplines concerned with language, communication and/or discourse. We also provide a case study based on a specific area of entrepreneurial activity: crowdfunding. We hope this chapter will inspire linguists who scrutinize entrepreneurial interactions to be mindful of entrepreneurship theories and the specific contexts of the industry.

Keywords

EntrepreneurshipEntrepreneurial SkillsetEntrepreneurial Communication
Type
Chapter
Information
Language Awareness in Business and the Professions , pp. 39 - 61
Publisher: Cambridge University Press
Print publication year: 2022

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