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Chapter 10 - Common Sense

Normalisation, Assimilation and Accommodation

from Part IV - Theoretical Integration

Published online by Cambridge University Press:  19 December 2020

Gordon Sammut
Affiliation:
University of Malta
Martin W. Bauer
Affiliation:
London School of Economics and Political Science
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Summary

Chapter 10 offers a theoretical integration of the various social influence modalities discussed in previous chapters. It starts by examining the historical evolution of common sense in processes of intersubjectivity and inter-objectivity; social influences are the mechanisms that regulate the normalisation, assimilation and accommodation of new ideas and practices. The chapter elaboratesthe cyclone model of social influence that integrates these three mechanisms in a dynamic and underdetermined process of social change. The chapter summarises the key tenets of the various modalities of social influence in a Periodic Table of Social Influence. The Periodic Table identifies modalities and their properties in the modes of intersubjective and inter-objective interaction, namely face-to-face, mass mediation and designed artefacts. This Periodic Table of Social Influence will support and catalyse further empirical scholarship and investigations concerning social influence that remain highly pertinent in current society.

Type
Chapter
Information
The Psychology of Social Influence
Modes and Modalities of Shifting Common Sense
, pp. 217 - 242
Publisher: Cambridge University Press
Print publication year: 2021

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  • Common Sense
  • Gordon Sammut, University of Malta, Martin W. Bauer, London School of Economics and Political Science
  • Book: The Psychology of Social Influence
  • Online publication: 19 December 2020
  • Chapter DOI: https://doi.org/10.1017/9781108236423.016
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  • Common Sense
  • Gordon Sammut, University of Malta, Martin W. Bauer, London School of Economics and Political Science
  • Book: The Psychology of Social Influence
  • Online publication: 19 December 2020
  • Chapter DOI: https://doi.org/10.1017/9781108236423.016
Available formats
×

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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Common Sense
  • Gordon Sammut, University of Malta, Martin W. Bauer, London School of Economics and Political Science
  • Book: The Psychology of Social Influence
  • Online publication: 19 December 2020
  • Chapter DOI: https://doi.org/10.1017/9781108236423.016
Available formats
×