Ethnographic methods are applied to this investigation of the links between language and business culture found in letters exchanged in the 1880s, 1900s, 1930s, and 1940s among members of a long-lived family-owned business. The letters are contained in three sets of correspondence between three different generations of the Bates family, who were merchants, shipowners, and private bankers based in Liverpool. The aim is to develop a different perspective from which to consider communicating processes, business culture, social mobility, and the socialization of managers. The study invites consideration of the appropriateness of accepted behavioral assumptions attributed to economic actors and the significance of judgment and instinct in decision-making.

By the end of the nineteenth century, the banking systems of England and New England were very different. England possessed a small number of large-scale clearing banks that had established extensive branch networks and dominated the domestic market. In contrast, New England banking was characterized by a large number of small-scale institutions. Yet, a century earlier, there were striking similarities between the two systems. An analysis of their evolution over the course of the nineteenth century provides an international and comparative perspective on the continuing debate over banking institutions, lending patterns, and economic growth.

The automobile industry was a leader in Germany's economic recovery after World War II. In the 1950s and 1960s, carmakers found a ready market for their products as mass motorization created a manufacturing backlog. But, by the 1970s, rapid changes in sales and the arrival of new competitors in the German market marked a transition from a seller's to a buyer's market. Additionally, the energy crisis intensified existing consumer reluctance to spend and altered buying preferences. German car manufacturers adjusted to the changing market conditions after 1973 by adopting different strategies. In order to generate economic success, they developed new marketing-management instruments that supported a fundamental change in the business paradigm, leading them to shift from their earlier emphasis on production to a stronger focus on consumers.

The management scholar Henry Mintzberg has situated company strategies on a continuum that ranges from those that are the result of deliberate internal decisions, on one extreme, to those that emerge largely as a response to external forces, on the other. This framework is applied to the strategies of the Canadian aluminum producer Alcan, in Europe, from its origins as a spin-off from Alcoa, in 1928, until its acquisition by Rio Tinto, in 2007. Throughout this period, the company gradually moved from emergent to more deliberate strategies, although external forces continued to influence its decisions. The increasing centralization of Alcan's organizational structure paralleled its shift toward reliance on deliberate strategies.

The introduction of comparative product testing in Germany reflected the rise of a mass consumer society within a rapidly changing market economy. The first proposal to establish a federally supported institute for product testing was made in 1957. Proponents wished to reduce the asymmetries of power and information between producers and consumers. Producers' initial opposition was overcome once federal legislation was passed and they recognized that the institute's work gave them an opportunity to use the test results in their corporate marketing and advertising strategies. By integrating state-regulated consumer protection into the social-market economy, the Stiftung Warentest, Germany's independent product-testing foundation, became an expression of both the emerging modern consumer society and the German corporatist model.