There are well-known reconstruction plans for various UK cities produced during and after the Second World War, but little attention has been paid to those towns suffering little damage, or whose plans were not drawn up by the usual eminent consultants. This paper explores the process of preparing such a plan for Wolverhampton, in the English West Midlands. Here, a ‘technocentric’ plan is evident, typical of the 1940s reconstruction plans, but one with roots stretching back a decade into the middle 1930s; one whose key impetus was the Borough Surveyor, but which was prepared for a major programme of public involvement and consultation. Although this plan was not carried out in this form, it set the agenda for the next forty years of development in planning thought and in changing urban form. It was pivotal in the history of the town and its restructuring from the middle of the twentieth century.