The Finnish government has historically been active in regulating the practices of popular music. At the same time, the music industry, rock media and musicians have traditionally insisted on markets free from state intervention. This article focuses on the history of the interrelationship between cultural policy and popular music, especially rock exports, in Finland. It argues that the high level of organised forms of culture and the lure of internationalism form the historical basis for the nation-state–popular music relationship in Finland. Following the demands for ‘competitive society’ in the 1990s and the international breakthroughs of Finnish pop and rock music performers after 2000, this relationship has intensified. Contemporary policy is in many ways healthier than in the past, yet it also raises crucial questions about hierarchies and identity relationships in popular music and society.