Common knowledge has it that Elvis Presley stood for sexual liberation – because his gyrations caused the first controversy, he liberated Western culture from the curse of sexual repression. Beyond the female fans that play a role in that image, Elvis has a vast number of male followers. With more than 20,000 members, the Official Elvis Presley Fan Club of Great Britain (OEPFC) is the largest fan club in the world. According to the president, half the members are male (Slaughter 1996, p. 1). This means that thousands of male fans are dedicated enough to stay in one organisation. Over 400 smaller clubs remain active, so Elvis still has thousands of male devotees. What can be said about how these fans relate to their idol? More fundamentally, what are the most suitable research methods, ideas and approaches to use when answering that question?