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The aesthetics of music video: an analysis of Madonna's ‘Cherish’

Published online by Cambridge University Press:  11 November 2008

Carol Vernallis
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Extract

When we become engaged with a music video, what draws us in? What constitutes craft or artistry in the genre? Theorists of music video have usually addressed these questions from the perspective of sociology, film theory or popular cultural studies. Film theory, in particular, has had a tremendous influence on the analysis of music video, because of the two genres' apparently similar structuring of sound and image. But by the criteria of film, music videos tend to come off as failed narratives; the genre's effectiveness eludes explanation.

Type
Articles
Information
Popular Music , Volume 17 , Issue 2 , May 1998 , pp. 153 - 185
Copyright
Copyright © Cambridge University Press 1998

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