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Differences in the perception by farmers of organizations acting as sources of information on improved plant genetic resources

Published online by Cambridge University Press:  13 March 2007

Simon Draper
Simon Draper*
Affiliation:
NIAB, Huntingdon Road, Cambridge CB3 0LE, UK
*
E-mail: simon.draper@niab.com
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Abstract

The perception by arable farmers in the UK of research organizations and companies acting as sources of information relating to plant genetic resource utilization is represented using brand strength plots. In development situations there exist considerable difficulties in achieving technology transfer. The method of brand analysis applied in this paper could be extended to characterize options in the selection of vectors for technology transfer in development programmes. A survey of potential vectors such as television, radio, extension services, univer- sities, government agencies and commercial companies would reveal their comparative brand strength and hence utility for achieving development objectives.

Keywords

brand analysisbrand strengthfarmersinternational developmenttechnology transfervector organization
Type
Short communication
Information
Plant Genetic Resources , Volume 1 , Issue 1 , April 2003 , pp. 75 - 77
Copyright
Copyright © NIAB 2003

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