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Predictably Irrational: The Hidden Forces That Shape Our Decisions. Dan Ariely. Harper Collins, 2008, ISBN 978-0-061-35323-9, 304 pages.

Published online by Cambridge University Press:  15 April 2009

Keith E. Niedermeier
Keith E. Niedermeier
Affiliation:
University of Pennsylvania
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Type
Book Review
Information
Journal of Pension Economics & Finance , Volume 8 , Issue 2 , April 2009 , pp. 249 - 250
Copyright
Copyright © 2009 Cambridge University Press

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