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Natural Behavior toward Risk and the Question of Value Determination

Published online by Cambridge University Press:  19 October 2009

Blaine Huntsman
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Extract

This study deals with behavioral assumptions that necessarily underlie the theory of asset valuation. Recognized logical and empirical implausibilities associated with the particular set of assumptions that provides the underpinnings of much currently espoused asset theory are reviewed. A valuation model based on a more realistic set of behavioral assumptions is then proposed and tested empirically.

Type
Research Article
Information
Journal of Financial and Quantitative Analysis , Volume 8 , Issue 2 , March 1973 , pp. 335 - 350
Copyright
Copyright © School of Business Administration, University of Washington 1973

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