Modern selfie-infatuation extent went far beyond fashion and subculture causing distinct tendency to non-chemical addiction state transformation requiring evidential scientific identification.

To develop clinical-psychological and classification basis for new type of gadget addiction (selfie-mania), prevention and approaches to mental correction and rehabilitation.

Selfie attitude testing of 157 respondents-students, and internet resources topical data analysis were done.

Behaviour models were rubricated, design and content, causes, clinical-psychological description, selfie-phenomenon prevalence were clarified. It allows to state selfie-addiction specific key symptoms, conforming to ICD-10 diagnostic criteria for addiction states:

– psychological and emotional supercomfort feeling during realizing selfie-interventions (substantional analogue of euphoria phenomenon caused by psychoactive substances in narcology);

– desire for permanent updating and layouting in social networks selfie-portraits, selfie-positions (impulse control disorder analogue);

– selfie-modifying need causing adrenaline extreme and life threat (analogues: compulsive craving, megadoses, overdosages, amnesias);

– obsessive craving to increase daily number of selfie-shots (tolerance syndrome analogue);

– constant foreshortening change of selfie-interventions (analogue: experimentation with different psychoactive substances, searching behaviour);

– selfie-destruction psychopathological consequences (neurotism, mental and behavioural disorders, group pattern of behavioural selfie-deviations);

– formation of associated comorbid chemical and other substantional addiction forms;

– selfie-deprivation syndrome (analogue: alcohol or drug withdrawal syndrome);

– interdisciplinary range of problems (professional sphere of study for sociologists, psychologists, neurologists, psychiatrists, narcologists, psychotherapists, sexopathologists, lawyers).

Selfie-addiction problem recognition is necessary on the level of inclusion to ICD, that will allow to develop scientific, legal and clinical base for integrated prevention, rehabilitation and treatment.

The authors have not supplied their declaration of competing interest.