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Political Marketing in Canada Thierry Glasson Alex Marland and Jennifer Lees-Marshment Vancouver: UBC Press, 2012, pp. 255.

Published online by Cambridge University Press:  06 June 2014

Simon J. Kiss
Simon J. Kiss*
Affiliation:
Wilfrid Laurier University
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Type
Reviews/Recensions
Information
Canadian Journal of Political Science/Revue canadienne de science politique , Volume 47 , Issue 2 , June 2014 , pp. 411 - 412
Copyright
Copyright © Canadian Political Science Association (l'Association canadienne de science politique) and/et la Société québécoise de science politique 2014 

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References

Notes

1 Ormrod, Robert P. (2011), “Limitations and Implications of Product-Oriented, Sales-Oriented and Market-Oriented Political Parties: Evidence for Public Affairs,” Journal of Public Affairs 11 (4): 395–405 Google Scholar; Savigny, H. (2012), The Problem of Political Marketing, London: Bloomsbury Google Scholar.

2 Ormrod (2011); Coleman, S. (2006), “Political Marketing: a Comparative Perspective,” Parliamentary Affairs 60 (1): 180–86CrossRefGoogle Scholar.

3 Knuckey, Jonathan (2010), “Political Marketing in the United States: From Market- Towards Sales-Orientation,” in Global Political Marketing, ed. Lees-Marshment, Jennifer, Strömbäck, Jesper, and Rudd, Christ, London: Routledge, 110Google Scholar.

4 Lees-Marshment, Jennifer (2001), Political Marketing and British Political Parties: The Party's Just Begun, Manchester: Manchester University Press Google Scholar; Maier, Michaela, Tenscher, Jens and Schüller, Kirsten, (2010), “Political Marketing in Germany,” in Global Political Marketing, ed. Lees-Marshment, Jennifer, Strömbäck, Jesper, and Rudd, Chris. London: Routledge Google Scholar.