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Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co. ByAlfred Reckendrees. Munich: C. H. Beck, 2018. 400 pp. Illustrations, photographs, figures, tables, bibliography, notes, index. Cloth, €29.95. ISBN: 978-3406728105.
Published online by Cambridge University Press: 20 January 2020
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- Book Reviews
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- Business History Review , Volume 93 , Issue 4: New Perspectives in Regulatory History , Winter 2019 , pp. 859 - 861
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- Copyright © The President and Fellows of Harvard College 2020