This paper is concerned with presenting the Exponential-Lognormal (ELN) regression model as a competitive alternative to the Pareto, or Exponential-Inverse Gamma, regression model that has been used in a wide range of areas, including insurance ratemaking. This is the first time that the ELN regression model is used in a statistical or actuarial context. The main contribution of the study is that we illustrate how maximum likelihood estimation of the ELN regression model, which does not have a density in closed form, can be accomplished relatively easily via an Expectation-Maximisation type algorithm. A real data application based on motor insurance data is examined in order to emphasise the versatility of the proposed algorithm. Finally, assuming that the number of claims is distributed according to the classic Negative Binomial and Poisson-Inverse Gaussian regression models, both the a priori and a posteriori, or Bonus–Malus, premium rates resulting from the ELN regression model are calculated via the net premium principle and compared to those determined by the Pareto regression model that has been traditionally used for modelling claim sizes.