In Rational Choice and British Politics, Iain McLean applies William Riker's concept of “heresthetics” to British political history. In contrast to rhetoric (the art of persuasion), heresthetics is “the art and science of political manipulation” (p. 10). Rather than trying to convince others of one's position, heresthetics is about transforming the question and altering political dimensions so as to change the rational calculus of key actors and manufacture a supportive coalition. McLean employs the device of “analytical narratives” (historical analysis informed by rational choice methodology) to explore critical junctures in British political development, including the repeal of the Corn Laws, the Second Reform Act, the signing of the Anglo-Irish Treaty in 1922, and the political and economic revolution of Margaret Thatcher. He also explores broader political movements, including the realignment of Victorian political parties and the attempts by Joseph Chamberlain and Enoch Powell to connect race and empire into winning coalitions.