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2 - Some examples of interpretative research
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3 - Planning and beginning an interpretative research project
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10 - Analyzing talk-as-action
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8 - Finding meanings in people's talk
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1 - Introduction
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References
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12 - Reporting your project
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Contents
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2 - The BWS object case
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References
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4 - The BWS multi-profile case
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Best-Worst Scaling
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11 - BWS profile case application: preferences for treatment in dentistry
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List of contributors to application chapters
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14 - Case 3 best-worst analysis using delivered pizza and toothpaste examples
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13 - The stability of aggregate-level preferences in longitudinal discrete choice experiments
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3 - The BWS profile case
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10 - When the ayes don't have it: supplementing an accept/reject DCE with a Case 2 best-worst scaling task
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15 - Using alternative-specific DCE designs and best and worst choices to model choices
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Frontmatter
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