While the first half of the seventeenth century saw a new visibility in political and economic prominence from the middling classes, that did not mean the nobility were completely removed from any overseas business ventures. At the same time as Henry Cary governed Ireland, he was also involved in the London and Bristol Company, otherwise known as the Newfoundland Company. Sir Richard Whitbourne, an energetic advocate for the English plantation of Newfoundland, persuaded Cary to join the venture and advised him in the establishment of an Irish colony on the island from 1622 onward. Cary even wrote brief guidelines for his colonists, specifying the location and character of the territory on which the people were to settle. In his directions, he calls for the colony to be between two bays, asserting that this place is ‘wheare neuer a natiue doth inhabite’, leaving the colonists – who should speak ‘onlie the pure Englishe tounge’ and have ‘but one Religion’ – free to raise the very particular cattle he recommends, as well as engaging in other farming and husbandry tasks recognizable from so many of the colonial tracts discussed in the previous chapter. With this new plantation, Cary envisioned a ‘braue Conquest’ of the island, supported by England's careful cultivation of the land in question.