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  • Print publication year: 2006
  • Online publication date: December 2009

2 - Green clubs: an institutionalist perspective


The Queen Elizabeth Way, a four-lane highway outside of Toronto, Canada, is home to industrial facilities belonging to several major automotive companies and their suppliers. Among the factories, restaurants, and gas stations in this extended industrial park, one can sometimes spot signs next to factories that proclaim “ISO 14001 Certified.” ISO 14001 has been well received throughout the automobile industry and several companies have been advertising their participation in this program. Honda's corporate website provides the following information under the heading “Green Factories”:

All major Honda plants worldwide already meet the toughest international environmental management standards (ISO 14001), covering a host of environmental areas, such as waste disposal, water treatment and energy use.

Judging by the signs along the Queen Elizabeth Way, ISO 14001 certification is not confined to facilities belonging to the major auto companies; many of their suppliers have received certification as well. Indeed, green clubs can be found in many industries outside of heavy manufacturing, such as forestry and paper production. Weyerhaeuser, the timber giant, proudly proclaims on its website:

100 per cent of timberlands owned or managed by Weyerhaeuser were operated under environmental management systems registered to the ISO 14001 standard.

100 per cent of North American timberlands owned or managed by Weyerhaeuser were third-party certified to the forest management standards of either the Sustainable Forestry Initiative (SFI); or the Canadian Standards Association (CSA). (Weyerhauser, 2005)

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