This chapter traces the Army’s rehabilitation of its reputation in the wake of the Vietnam War. Two features were central to this transformation: the first was the advent of the All-Volunteer Force and the post-Vietnam reforms to Army training, equipment and doctrine. After a shaky start, the All-Volunteer Force’s success normalised the notion of soldiering as an occupation rather than an obligation, and reforms seemed to create a much more professional and competent force than the one that was wracked by unrest and uncertainty. Second, the Army’s performance in Operation Desert Storm affirmed this narrative of professionalism and competence. Nowhere was this more apparent than in the aftermath of the war. The celebrations that took place to welcome home Gulf War veterans stood out as the largest seen in the United States since the end of World War II. Representing a crucial moment in the American public’s deepening veneration for US soldiers and veterans, the Gulf War celebrations marked a turning point when the Vietnam-era image of the soldier as a broken or rebellious draftee was finally and purposefully eclipsed by the notion of the volunteer service member as hero.