Abstract – Many commentators have noted the diversification and fragmentation of village life. The present article draws on the conceptualization proposed by Walker (2006) to distinguish between ten identifiable groups of individuals visible in the rural landscape (including established residents, lifestyle shifters and tourists) and four ways in which individuals may experience or express their belonging to that rural community (through activities, events, people and places). In order to examine the extent to which Harvest Festivals enable rural Anglican churches to contact a broad cross section of the community, data were provided by 1,454 attendees at Harvest Festival services conducted within 27 rural churches in the Diocese of Worcester. The data suggest that, although demographically Harvest Festival and normal Sunday congregations are similar, Harvest services continue to reach out into the varied categories of rural inhabitants and attract significant numbers of non-residents, occasional churchgoers and those who belong by virtue of people, events or place rather than through activity based participation. As such it continues to provide an example of the public role and significance of religious practice in a twenty-first century setting.