Introduction

Central to this book's constructivist study of policy norms is the question of how international financial institutions produce the ideas and practices that ‘frame the world’ and become the ‘common sense’ that governs many aspects of the world economy (Bøås and McNeill 2004; see also Finnemore 1996). These have been critical questions in scholarship on the World Bank, the largest lender in the field of international development aid and the self-identified ‘Knowledge Bank’ that produces and disseminates cutting-edge research and data on development. How the World Bank (henceforth the Bank) accepts or rejects development ideas, how policy norms are internalized and subsequently diffused within the organization, how (or whether) these ideas and norms are translated into the real operational practices of the Bank and what degree of validity they reach are salient issues to anyone interested in understanding how development is thought about and acted upon in the world today.

This chapter accepts the challenge posed by Park and Vetterlein to examine how ideas are ‘taken up’ by international institutions and transformed into policies and practices. My chosen case is the Bank and the gender and development (GAD) policy norm. Notably, this is not a case where the Bank's embrace of GAD represents the origins of or catalyst for an emerging global policy norm. Rather, this is a unique case where the Bank has responded, rather late in the game, to a policy norm that already was more or less firmly adopted by corresponding institutions.