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14 - MultiMexicans in the Domestic Appliance Sector

Mabe and Man Industries

Published online by Cambridge University Press:  03 December 2018

Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara
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Summary

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Type
Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
, pp. 385 - 417
Publisher: Cambridge University Press
Print publication year: 2018

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References

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