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3 - Prolonged Stardom: Audio Records, TV and Film, 1961–2004

Published online by Cambridge University Press:  05 August 2013

Alex Symons
Affiliation:
University of Nottingham
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Summary

Throughout the four decades of his career, Mel Brooks's strategy of adaptation has been central to his longevity as a high-profile performer. Since establishing a selection of trademark personas, jokes and routines in the 1960s and 1970s, Brooks made the best use of those inventions by prolonging them through adaptation into a trail of subsequent appearances, maintaining his ‘star’ status through the 1980s, 1990s and to date. Brooks's ability to continually renew this material is foremost due to his strategy of remediation – essentially meaning he has replayed his performance material in different media, moving between audio records, voiceovers, Hollywood film acting, television talk shows and sitcom appearances over many years. Brooks has also demonstrated great versatility, often significantly adapting his performance style and his material for different eras and audiences. Throughout his career, Brooks has capitalised on the synergy between his various performances. Furthermore, this long campaign of adaptations has ultimately earned Brooks critical prestige, in that his most recent audio record, The 2000 Year Old Man in the Year 2000 (1997), earned Brooks a Grammy in 1998, and his performance in the sitcom Mad About You (NBC, 1992-9) won an Emmy in 1997, 1998 and 1999.

Type
Chapter
Information
Mel Brooks in the Cultural Industries
Survival and Prolonged Adaptation
, pp. 79 - 109
Publisher: Edinburgh University Press
Print publication year: 2012

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