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Part I - Deconstructing CR value

Published online by Cambridge University Press:  05 June 2012

C. B. Bhattacharya ,
Sankar Sen  and
Daniel Korschun
C. B. Bhattacharya
Affiliation:
European School of Management and Technology
Sankar Sen
Affiliation:
City University of New York
Daniel Korschun
Affiliation:
Drexel University, Philadelphia
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Summary

Deconstructing CR value

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. All Fortune 500 companies now run some form of corporate responsibility (CR) program and the desire to “do well by doing good” motivates the world's largest corporations collectively to direct billions of dollars towards a wide spectrum of social and environmental issues, whether through donations, volunteer programs, or other means.

Type
Chapter
Information
Leveraging Corporate Responsibility
The Stakeholder Route to Maximizing Business and Social Value
 , pp. 25 - 26
Publisher: Cambridge University Press
Print publication year: 2011

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