From the early thirteenth century on, the driving force behind the new effort to preach God's word were the mendicant orders. The Dominicans, whose order was founded specifically “for preaching and the salvation of souls,” built an educational system to train future preachers; and their example was followed in no time by the Franciscans,Carmelites, and Austin (or Augustinian) Friars (also called “Hermits,” though they were sent into the world to preach). By 1350 and into the next hundred years their work had been thoroughly integrated into the preaching mission of the Church. Beyond training their own successors in their conventual and provincial schools, their well-educated theologians would lecture at the universities, and many would produce basic handbooks on sermon making. Many in fact also served as lectors to young members and priests in the older, monastic orders. Monks and canons at major cathedrals are reported to have relied on Dominicans and Franciscans to preach the sermons demanded by their statutes. But most importantly, friars had their own churches, often impressive buildings with ample space for large audiences and located not far from the regular parish church. And beyond these, they would go through the country, usually in pairs, and preach, either in parish churches or in the open, on markets and cemeteries. This inevitably led to competition and a good deal of hostility from the secular clergy, which was already fully ablaze a mere generation after the orders’ founding and continued through the later Middle Ages.