The expansion and development of global financial markets has led to a rapid rise in foreign IPOs and listings. As the opportunities for financing ventures have increased significantly, so has the complexity of decisions facing entrepreneurs and others who need to tap into these markets. When equity can be sourced virtually anywhere in the world, how do managers make decisions about listing a German firm on the Neuer Markt, Nasdaq, or both? The authors draw upon academic literature and their own research on foreign IPOs on US and German exchanges, as well as interviews with senior executives at firms that chose to list on a foreign exchange. This chapter summarizes some of the key benefits that attract companies to list on foreign exchanges, including gaining access to capital, offering liquidity to existing investors, enhancing the company's reputation at home and abroad, providing currency for acquisitions in the foreign country, offering exit opportunities, dispersing ownership geographically, and achieving a higher valuation. Against these benefits, they present a set of costs, including underpricing and dilution, direct costs of the IPO, reporting requirements, and recurring costs. By weighing these costs and benefits entrepreneurs can develop informed strategies for taking advantage of globalizing equity markets.