Carrying out the innovation creation and delivery plan that was created in the first execution stage is the aim of this final level of The Innovation Pyramid. Launching new innovations has challenges beyond those of a typical internal-company project in that they generally involve collaborators and adopters outside the innovation-creating organization. This means that multiple environments and multiple points-of-view, in addition to the innovation-creator's internal environment and point-of-view, must be appraised. A modification of Drucker's core management-by-objective framework is introduced to assure alignment of all the people and activities associated with the plan's successful implementation.

The remainder of the chapter focuses on performing a post-execution variance evaluation of the plan's implementation. Such a review allows the implementation team to hone in on the learnings attained from carrying out the developed plan. All four aspects of the plan are reviewed: Operations, Delivery, Resources and Risks. A poor plan execution does not automatically mean the implementation team underperformed. The issue may lie with people or environments well beyond the core team.