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24 - Social business entrepreneurs are the solution

Published online by Cambridge University Press:  25 January 2011

Heiko Spitzeck
Affiliation:
Universität St Gallen, Switzerland
Michael Pirson
Affiliation:
Harvard University, Massachusetts
Wolfgang Amann
Affiliation:
Universität St Gallen, Switzerland
Shiban Khan
Affiliation:
Universität St Gallen, Switzerland
Ernst von Kimakowitz
Affiliation:
Universität St Gallen, Switzerland
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Summary

Capitalism is interpreted too narrowly

Many of the problems in the world remain unresolved because we continue to interpret capitalism too narrowly. In this narrow interpretation, we then create a one-dimensional human being to play the role of entrepreneur. We insulate him from other dimensions of life, such as the religious, the emotional, the political, and the social. He is dedicated to one mission in his business life: maximizing profit. Masses of one-dimensional human beings support him by backing him with their investment money to achieve the same mission. The free-market game, we are told, works out beautifully with one-dimensional investors and entrepreneurs. Have we been so mesmerized by the success of the free market that we don't dare to question it? Have we worked so hard at transforming ourselves absolutely into one-dimensional human beings – as conceptualized in economic theory – to facilitate the smooth functioning of the free-market mechanism?

Economic theory postulates that you contribute to society and the world in the best possible manner when you concentrate on squeezing out the maximum for yourself. Once you get your maximum, everybody else will get theirs too. As we follow this policy, we sometimes begin to doubt whether we are doing the right thing by imitating the entrepreneur created by theory. After all, things don't look too good around us.

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Chapter
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Humanism in Business , pp. 402 - 412
Publisher: Cambridge University Press
Print publication year: 2009

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