This chapter investigates the role of Hellenistic kings and queens as victorious horse owners. It is asked to which degree the different dynasties of the period used equestrian victories as a means of representation. The fact that Philip II and his son Alexander had a different approach to agonistic competition gave leeway to their successors’ competitive behavior: Whereas the Antigonids and Seleucids refrained from equestrian competition, the Ptolemies became the most successful royal family in terms of athletics. They sponsored promising athletes, established a new category of contests, and were imitated by their courtiers with regard to their engagement in chariot races. In the agonistic context, the Ptolemies presented themselves as a victorious, Macedonian dynasty which integrated the female members of the family into an image of power. The Attalids, in contrast, labelled themselves a loving family of united brothers in which no disputes over the throne ever occurred.