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  • Print publication year: 2013
  • Online publication date: March 2013

9 - Subsidiary income

Summary

Introduction

We noted in the marketing chapter that journal publishers who rely primarily on institutional subscriptions and license fees need to develop other sources of revenue. This chapter will briefly survey some of these other revenue channels. Since consortia licensing arrangements draw on the same institutional serials budgets that pay for subscriptions, we will not dwell on them here. (Consortia licensing is covered in Chapter 6, Marketing and sales.) Some of these items do depend on the institutional market, but not, generally, on the library’s serials budget.

We make no attempt to rank these revenue channels by size or return on investment. Different publishers will have different results, depending on subject matter, the national or international character of the journal, real-world events, and the effectiveness of the publisher’s own marketing and publicity efforts. Suffice it to say that, for most journals, subscription and license revenue and/or OA publication fees will still probably constitute the major part of the publisher’s income.

Alternative modes of access

Subscriptions and license fees are not the only way to gain access to a publisher’s content, especially for those institutions or individuals who only need an occasional article, or who want to tap into a publisher’s content for a brief period of time (as a student doing a thesis might).

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The Handbook of Journal Publishing
  • Online ISBN: 9781139107860
  • Book DOI: https://doi.org/10.1017/CBO9781139107860
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References
American Physical Society, 2011, press release, APS to adopt Creative Commons licensing and publish open access articles and journals, Ridge, NY, American Physical Society ()
Brand, Amy, Daly, Frank, and Myers, Barbara, 2003, Metadata demystified: a guide for publishers, Hanover, PA and Baltimore, MD, The Sheridan Press and NISO Press ()
Davis, Philip M, 2004, Calculating the cost per article in the current subscription model, Ithaca, NY, Cornell University () (this report supplements the CUL Task Force article referenced below)
Davis, Philip M, Ehling, Terry, Habicht, Oliver, How, Sarah, Saylor, John M, and Walker, Kizer, 2004, Report of the CUL task force on open access publishing, Ithaca, NY, Cornell University ()
Grant, Bob, 2009, Elsevier published 6 fake journals, The Scientist, May ()
Hamilton, David P, 1991, Research papers: who’s uncited now?, Science, 251:25 ()
LaFrenier, Douglas, 2009–10, Pay-per-view at the American Institute of Physics: one scholarly publisher’s experience with the article economy, Against the Grain 21: 26–31, December 2009–January 2010
Larivière, Vincent, Gingras, Yves, and Archambault, Éric, 2009, The decline in the concentration of citations, 1900–2007, Journal of the American Society for Information Science and Technology 60: 858–62 ()
Nature, 2012, website, “For Authors” ()
Outsell Briefing Report, 2008, Document delivery – best practices and vendor scorecard, Burlingame, CA, Outsell, Inc. ()
Pendlebury, David A, 1991, Science, citation, and funding (letter), Science 251: 1410–11 ()
Further reading
Owen, Lynette, 2010, Selling rights, 6th edn, Abingdon, Routledge