November 21, 2004 will go down in history as the day that Hoodia gordonii was ‘discovered’ in America. It was on that date that CBS 60 Minutes aired a program about Hoodia gordonii and for the first time many people were introduced to this traditional botanical product. Now word of this amazing product is spreading like wildfire and taking the consumer market by storm. Many are calling the medical discovery of Hoodia gordonii the greatest breakthrough in weight loss management of the decade! Hoodia gordonii is the plant with the new wonder ingredient that curbs one's appetite and helps one to slim. Hoodia gordonii is a succulent plant from the Kalahari Desert, home of the San people. The San have been using the Hoodia gordonii succulent for centuries to stave off hunger during their long and arduous hunting trips in the harsh South African wild. Now you too can lose weight with this miracle diet pill. The discovery of the active ingredient in the Hoodia gordonii plant is proven with clinical research to suppress one's appetite by up to 2000 calories a day. This amazing and all natural and organic ingredient is the result of 30 years of research by the CSIR (Council for Scientific and Industrial Research) in South Africa. So great is the discovery of this weight-loss ingredient that Pfizer, a large pharmaceutical company, is developing a pill, known as P57, based on the Hoodia gordonii plant. Why does Pfizer need to synthesise a product that already works you may ask? In America you cannot patent a natural product so the drug companies need to turn it into a drug by making an unnatural and unhealthy substance so they can patent the product and make billions of dollars. We are delighted to report that WIMSA contested and recently won their case against multinational pharmaceutical companies seeking to develop a drug from South African Hoodia. (Internet search for Hoodia gordonii: www.google.Hoodia Gordonii Plus-files, 2007/03/15, 14:17)