This chapter examines the identity construction and related stigmatization within the framing contest of desmovilizados (deserters) versus reincorporados (loyalists). While this contest is primarily amongst groups of ex-combatants themselves, the government also plays a role not only by encouraging desertion, but also by contesting both sides, grouping all ex-combatants under the same criminal label, and discrediting any frame constructed by combatants and/or ex-combatants. While this contest is much less structured and the frames emerged more organically – particularly as the deserters do not have a clear leadership constructing a strategic frame for them, nor a clearly defined audience – it was still having a powerful influence on reintegration experiences. In this last contest, which overlaps with all the others, language and labelling are key, as these components both create stigma and help ex-combatants fight against it.