The Introduction outlines how a modern notion of fashion helped to transform the novel and its representations of social change and individual and collective life in nineteenth-century Britain. The study contends that nineteenth-century novelists found in fashion a temporal model for conceptualizing a heightened sense of the evanescence of modernity and the cycle of novelty and obsolescence that produced it. The Introduction traces fashion’s transformations back to the consumer revolution and new media of the eighteenth century, and shows how fashion’s integration with visual culture in the nineteenth century led to a new consciousness of visibility and celebrity. The Introduction develops a theoretical framework for analyzing fashion’s relationship to history and the present, and its unique role in stitching individual identity and self-expression to social and public life. Taking its cue from novels that engaged with the temporality of fashion, the Introduction also provides a revisionist account of the history of the novel in the eighteenth and nineteenth centuries.