Introduction

Sometime in the mid 1980s at a meeting of the Southeastern Conference on Linguistics, a presentation by Michael Montgomery led me to think about how the perceptions, feelings, and opinions of users contribute to the workings of language. Montgomery on that occasion analyzed a number of popular works on southern speech, mostly humorous illustrated booklets of the sort available at convenience stores and restaurant chains along the nation'shighways. His point was not to list the errors and scholarly shortcomings of these works but to demonstrate that such linguistic descriptions by amateurs constitute important ancillary evidence to the understanding of regional variation by professionals.

Since that time, and largely because of the research of Dennis Preston (e.g. 1989, 1993, 1999), sociolinguists have come to understand better the importance of the shared beliefs of members to the language life of communities. According to Preston (1997: 312), “What linguists believe about standards matters very little; what nonlinguists believe constitutes precisely that cognitive reality which needs to be described – one which takes speech community attitudes and perception (as well as performance) into account.” In her contribution to the seventy-fifth anniversary issue of American Speech, Barbara Johnstone uses a popular booklet on Pittsburghese to develop the thesis that popular representations of local dialects will become even more significant in the expanding global economy and culture: