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  • Print publication year: 2014
  • Online publication date: December 2014

Chapter 32 - Emergency department outreach

from Section 4 - Special topics

References

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Further reading

BlochYH, TokerA. Doctor, is my teddy bear okay? The “teddy bear hospital” as a method to reduce children’s fear of hospitalization. Israel Medical Association Journal 2008; 10: 597–9.
BotvinJD. Trick or treat and ho, ho, ho! Marketing campaign for Emory ER reflects the holiday spirit. Profiles in Healthcare Marketing 2001; 17 (2): 8–12.
BurkeL, LogsdonJM. How corporate social responsibility pays off. Long Range Planning 1996; 29: 495–502.
GraberTW. Structure and function of the emergency department: matching emergency department choices to the emergency department mission. Emergency Medicine Clinics of North America 2004; 22: 47–72.
MayerTA, TilsonW, HemingwayJ. Marketing and public relations in the emergency department. Emergency Medicine Clinics of North America 1987; 5: 83–102.
PaulDP, HoneycuttED. An analysis of the hospital–patient marketing relationship in the health care industry. Journal of Hospital Marketing 1995; 10(1): 35–49.
PorterME, KramerMR. The competitive advantage of corporate philanthropy. Harvard Business Review 2002; 80 (12): 56–68.
ProctorJ, HallP, CarrJ. The business of emergency medicine: a model for success. Emergency Medicine Clinics of North America 2004; 22: 19–45.
ZasaRJ. Marketing health services. College Review 1984; 1(1): 23–53.