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Chapter 10 - The Insight Memory Advantage

from IV - After Insight

Published online by Cambridge University Press:  02 May 2024

Carola Salvi
Affiliation:
John Cabot University, Rome
Jennifer Wiley
Affiliation:
University of Illinois, Chicago
Steven M. Smith
Affiliation:
Texas A & M University
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Summary

Aha! experiences are often very well recalled. The idea of insight leaving an indelible mark on memory was put forward by the Gestalt psychologists, yet has remained under-studied. This chapter provides an overview the existing empirical evidence for an insight memory advantage and possible explanations for why insight enhances memory. Several studies have focused on the phenomenological aspect of insight by showing that solutions associated with Aha! experiences are remembered better than those without, even after delays of up to two weeks. Confidence (i.e., a metacognitive reaction) and pleasure (i.e., an affective reaction) were also shown to play a role. On the other hand, there could also be a potential association between solution processes involving restructuring (i.e., the cognitive aspect of insight) and better memory. At present a clearer role is seen for the phenomenological effects of insight experiences on memory, but more work is needed that explores both phenomenological and cognitive aspects of insight in the same studies.

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Publisher: Cambridge University Press
Print publication year: 2024

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