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2 - The Commoditization of Theories of Art

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Summary

The London publication in 1638 of Franciscus Junius the Younger's (1591–1677) De Pictura Veterum as The Painting of the Ancients brought the study of art in Britain into the domain of humanistic scholarship. The writer was an exceptionally erudite man; an intimate of Rubens, van Dyck and Inigo Jones; and also the librarian and curator for the great collector, Thomas Howard, second Earl of Arundel. His book was part treatise, part history and part oration presenting quotation after quotation, ultimately moving into philosophical discussion. The author argued that painting must be acknowledged as a liberal art, that it comes from the mind not the hands and eyes. Earlier, similar attempts by such individuals as Richard Haydocke or Lomazzo and Nicholas Hilliard, c. 1598 and 1600 respectively, to advance the social position of art had been largely unsuccessful. However, Franciscus's suggestion that knowledge of painting was a prerequisite for a gentlemanly education found a receptive audience among empiricist philosophers and others concerned with similar issues. Yet Franciscus's tome had several shortcomings. For one, it dealt with paintings no one could see, a concern raised by Rubens in a letter to the author in 1637. Furthermore, the writer's advocation of gentlemanly learning was difficult to turn into practice. Anecdotes concerning Zeuxis or other ancient painters offered few practical tools for honing one's connoisseurship.

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The Development of the Art Market in England
Money as Muse, 1730–1900
, pp. 29 - 40
Publisher: Pickering & Chatto
First published in: 2014

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