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2 - Markets of interest and market research steps

Published online by Cambridge University Press:  05 September 2012

Shreefal S. Mehta
Shreefal S. Mehta
Affiliation:
Cytopia
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Commercializing Successful Biomedical Technologies
Basic Principles for the Development of Drugs, Diagnostics and Devices
 , pp. 36 - 62
Publisher: Cambridge University Press
Print publication year: 2008

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References

Cohen, W. A.The Marketing Plan, 2nd edn., Wiley Press, 1998.Google Scholar
Kalorama Information. The World-wide Market for In Vitro Diagnostic Tests, 4th edn., Kalorama Information, 2004. Available from www.marketresearch.com.
Standard and Poor's. Medical Device Industry Survey, Standard and Poor's, 2004.
Ulrich, K. T. and Eppinger, S. D., Product Design and Development, 3rd edn., McGraw-Hill, Boston, MA, 2003. (Note – this book also has a practical section on working out client or customer needs through various steps of market research).Google Scholar
Weintraub, A.Biotech and the spoils of success, Business Week, August 13, 2001.Google Scholar

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