In effect, the concept of information is obvious to anyone in life. Yet the word captures so much that we may doubt that any real definition satisfactory to a large majority of either educated or lay people may ever exist. Etymology may then help to give the word some skeleton. Information comes from the Latin informatio and the related verb informare meaning: to conceive, to explain, to sketch, to make something understood or known, to get someone knowledgeable about something. Thus, informatio is the action and art of shaping or packaging this piece of knowledge into some sensible form, hopefully complete, intelligible, and unambiguous to the recipient.

With this background in mind, we can conceive of information as taking different forms: a sensory input, an identification pattern, a game or process rule, a set of facts or instructions meant to guide choices or actions, a record for future reference, a message for immediate feedback. So information is diversified and conceptually intractable. Let us clarify here from the inception and quite frankly: a theory of information is unable to tell what information actually is or may represent in terms of objective value to any of its recipients! As we shall learn through this series of chapters, however, it is possible to measure information scientifically. The information measure does not concern value or usefulness of information, which remains the ultimate recipient's paradigm.