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77 - The emergence of girls’ manga and girls’ culture

from Part V - The modern period (1868 to present)

Published online by Cambridge University Press:  05 January 2016

Haruo Shirane
Affiliation:
Columbia University, New York
Tomi Suzuki
Affiliation:
Columbia University, New York
David Lurie
Affiliation:
Columbia University, New York
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Summary

The genre of comic books in Western culture is associated with young male readers, but in modern Japan comic books or manga closely associated with female readers and writers. Shojo manga or girls' comics appeared as early as the 1910s. "Story manga" came to the forefront in postwar girls' magazines, with Tezuka Osamu's Ribon no kishi proving a great success. The percentage of manga grew larger and larger in girls' magazines, while girls' novels gradually lost popularity. From the end of the 1950s, weekly and monthly magazines that were based strictly on girls' manga proliferated. Rekishi fantaji and wa-mono have been in the forefront in the first decade of the twenty-first century. Girls' manga, which grew from modest beginnings, has played a crucial role in girls' culture in the postwar period. More recently it has been expanding beyond girls' culture to win a wider readership, including adult women, boys, men, and international audiences.
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Publisher: Cambridge University Press
Print publication year: 2015

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