The regulation of internet domain names in North America, and at the international level, is fairly closely intertwined with trademark law, largely because trademark holders were the first big losers in the domain space. In the mid-to-late 1990s, when domain names first came into existence, cybersquatters took advantage of trademark holders’ unfamiliarity with the Internet by registering domain names corresponding with their marks in order to profit from either selling the names back to the “rightful” markholders, or to their competitors, or perhaps to others who may want to use the name for some other purpose, such as for a consumer gripe site.