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17 - Agency and Communion as a Framework to Understand Consumer Behavior

from Part II - Interpersonal and Social Consumer Psychology

Published online by Cambridge University Press:  05 October 2015

By
Didem Kurt  and
Jeremy Frimer
Edited by
Michael I. Norton ,
Derek D. Rucker  and
Cait Lamberton
Michael I. Norton
Affiliation:
Harvard Business School, Harvard University
Derek D. Rucker
Affiliation:
Kellogg School of Management, Northwestern University
Cait Lamberton
Affiliation:
Katz Graduate School of Business, University of Pittsburgh
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The Cambridge Handbook of Consumer Psychology , pp. 446 - 475
Publisher: Cambridge University Press
Print publication year: 2015

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