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3 - The Rolling Stones in 1968: In Defense of Lingering Psychedelia

from Part I - Albums, Songs, Players, and the Core Repertory of the Rolling Stones

Published online by Cambridge University Press:  23 August 2019

Victor Coelho
Affiliation:
Boston University
John Covach
Affiliation:
University of Rochester, New York
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Summary

Recorded in March of 1968 and released in May, the Rolling Stones’ “Jumpin’ Jack Flash” quickly rose to the top of the charts in the USA and UK. Its driving guitar riff and straight-ahead rock feel seemed to signal to many that the band had emerged from the psychedelic meanderings of late 1967’s Their Satanic Majesties Request, and the release of Beggars Banquet in December 1968 – the album “Jumpin’ Jack” was originally intended for – served to reinforce the idea that the Stones had made a strong return to their musical roots. Brian Jones was reportedly so excited about the track that “as soon as the session finished he contacted a friend, Ronny Money – wife of musician Zoot Money – and told her that ‘the Stones had returned to rock and roll with this thing called “Jumpin’ Jack Flash,” it’s a gas.’”1 Many writers have emphasized the band’s seemingly new sound in 1968. Philippe Margotin and Jean-Michel Guesdon, for instance write that “the music … represents a radical departure from Between the Buttons and Their Satanic Majesties Request,” and Steve Appleford declares that “The Rolling Stones found their moment of absolute clarity in 1968, after a season of drug busts, bad press, and that swirl of forced experimentation called Their Satanic Majesties Request. Confusion was replaced by a new sense of purpose, where passing psychedelic fashion was cast aside in favour of the blues and rock roots that had first inspired them.”2

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Publisher: Cambridge University Press
Print publication year: 2019

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