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5 - Nudging for Better Health

Published online by Cambridge University Press:  18 May 2023

Joan Costa-Font
Affiliation:
London School of Economics and Political Science
Tony Hockley
Affiliation:
London School of Economics and Political Science
Caroline Rudisill
Affiliation:
University of South Carolina
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Summary

This chapter discusses the role of nudge interventions, which are interventions that modify the choice architecture without intervening in the actual choice set. We use nudges when we make subtle changes to the way choices are presented to individuals (the choice architecture). Such small changes are expected to encourage predictable behaviour and assist individuals in achieving goals that they desire. In general, it refers to interventions that, while preserving individuals' freedom of choice, steer them in a specific (socially desirable) direction, thereby improving welfare by assisting individuals in achieving welfare-improving goals (as judged by themselves). Individuals can continue to make whatever choices they want; they can always opt out of a default environment that steers them. Nudges preserve choice and can have a significant impact on our behaviour. They are appealing because they influence behaviour without using regulation or monetary incentives, and they are relatively inexpensive interventions. This chapter attempts to provide an overview of how to change the choice architecture by utilizing well-established cognitive biases discussed in this book.

Type
Chapter
Information
Behavioural Incentive Design for Health Policy
Steering for Health
, pp. 75 - 88
Publisher: Cambridge University Press
Print publication year: 2023

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  • Nudging for Better Health
  • Joan Costa-Font, London School of Economics and Political Science, Tony Hockley, London School of Economics and Political Science, Caroline Rudisill, University of South Carolina
  • Book: Behavioural Incentive Design for Health Policy
  • Online publication: 18 May 2023
  • Chapter DOI: https://doi.org/10.1017/9781009168113.006
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  • Nudging for Better Health
  • Joan Costa-Font, London School of Economics and Political Science, Tony Hockley, London School of Economics and Political Science, Caroline Rudisill, University of South Carolina
  • Book: Behavioural Incentive Design for Health Policy
  • Online publication: 18 May 2023
  • Chapter DOI: https://doi.org/10.1017/9781009168113.006
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Nudging for Better Health
  • Joan Costa-Font, London School of Economics and Political Science, Tony Hockley, London School of Economics and Political Science, Caroline Rudisill, University of South Carolina
  • Book: Behavioural Incentive Design for Health Policy
  • Online publication: 18 May 2023
  • Chapter DOI: https://doi.org/10.1017/9781009168113.006
Available formats
×